In this Learning Lab, take a journey into successful advocacy campaign planning with Harpeth Conservancy and Influence Advocacy, LLC. Facilitators will discuss keys to success on how to plan and execute an advocacy campaign aimed at shifting policy at the state level to protect clean water. The conversation will include: mapping the grassroots *and* grasstops in organizing strategies, communications and messaging, scientific research and data, and more. Sharing lessons learned from decades of experience advocating for water conservation in the Southeast, facilitators will share what has and has not worked in this exciting environment and how, despite the chips stacked against advocates, leaders can still achieve success when powerful special interests want you to fail.
Participant interaction and skill-building: Participants will create their own campaign plan and discuss their campaign with facilitators. The group will provide feedback that participants can take back with them to their respective organizations.
Session Objective: Provide participants with a framework they can take back to their respective organizations to plan a successful advocacy campaign at the state level.
This is the second of two Advocacy Training Learning Labs. The first is Yes, You're an Advocate! on Wednesday, at 9:00am.
