Social media has been extremely helpful for nonprofits to evolve how they communicate. Many of us have invested years improving our social media skills to reach more people online. But recently, our strategies aren't working as well, and our audiences aren't as interested in what we're posting.
It's not just you. Everyone is seeing that social media platforms are becoming less effective. Facebook, Twitter, Instagram, and TikTok have gotten us this far, but it's time to consider deprioritizing your social strategy and imagine other ways to get your message out.